About three weeks ago, I was at JFK International Airport awaiting a flight to Toronto. Since I had some time to spare, I decided to look around. I went into a store, and I saw a lovely bracelet. If I were a cartoon at that particular moment, everyone in the store would have been blinded by the brightness of the lightbulb that went off above my head. I thought to myself; my wife would love this! Satisfied by my excellent choice, my movement appeared to mimic that of Will Smith in The Fresh Prince of Bel-Air as I gleefully bounced with the bracelet to the store’s sales representative to make the purchase. She took the bracelet, looked at it, skimmed through a stack of papers, then said to me, “I don’t know the price of this.” At that point, I knew exactly how the Wile E Coyote feels when one of his anvil traps for the Road Runner backfires and gets him instead because I was crushed.
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KIMRON CORION - MASTERS RESEARCH
Here’s a new model for planning and executing Social Media Campaigns powered by storytelling developed as part of my Major Research Project for my Graduate Studies.
Ryerson University Gold Medal
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