Tag Archives: Social Media Marketing

Social Media Marketing Social Media Success Social Network

How To Stop Missing Opportunities By Dismissing Certain Social Media Platforms

The Neighborhood

I took a break from working a while ago and sat down to watch an episode of “The Neighborhood.” The Neighborhood is a comedy series on CBS starring Cedric the Entertainer as Calvin Butler, Max Greenfield as Dave Johnson, Tichina Arnold as Tina Butler and Beth Behrs as Gemma Johnson. In the latest episode, Dave and Gemma’s Son Grover started making videos on this Social Media Platform called Paddiwak which, according to Dave, “is like Tiktok but from Korea instead of China.” Dave and Gemma had no idea Grover was on Paddiwak until he received a cheque from them for $130. Grover was a budding influencer on the platform with up to 12K followers.

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Content Creation Creative Social Media Social Media campaign Social Media Marketing

What Businesses Need To Do To Succeed On Social Media In 2023

In the last two years, I noticed a significant shift in the world of Social Media Marketing, maybe Marketing as a whole. Entrepreneurs, business people, marketing, PR, and Communications managers are all overly obsessed with media and the medium through which they advertise their businesses, products, and services.

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Digital Strategy Social Media Social Media campaign Social Media Marketing

Here’s A Model For Designing Your Next Social Media Campaign.

designing a social media campaign

A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign.

The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery, Third-Party Resources, and Media Awareness. Below is a representation of the model.

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Caribbean Entrepreneurs Social Media Storytelling

Everything Caribbean Entrepreneurs Need To Know About Creating A Social Media Strategy

Strategic Social media with kimron corion

On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a target audience. I broke down content and storytelling if you missed it, you can find the replay below.

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Content Marketing Social Media Social Network

You Suck At Social Media And This Is why

Why you suck at social media

Here’s some brutal honesty for you, you will never succeed on social media if you do not respect social media. No one is forcing you to be on Social Media. I do think that as an Entrepreneur you should be, but no one is forcing you so if you will not respect social media and make the necessary investment it will not work for you.

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Featured Social Media Storytelling

Inner Circle Mastermind- Scale Your Business Through Social Media and Storytelling

Is your online brand struggling to make an impact on your intended audience? Would you like a trusted professional to help you apply proven techniques that will improve your online presence? If so, I have something for you.  Join My “Inner Circle” Community and Get Coaching From Me Each Month On your Social Media Efforts.

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Facebook Social Media Storytelling

This May Be The Biggest Mistake People Make On Social Media And How To Fix It

The year was 2005, and I was a student at T.A. Marryshow Community College. It was close to the end of the semester, and I was checking one of my boys at the computer lab. I remember seeing a girl sitting on one of the computers, she was on this website and had her picture on it and was posting information about herself. In my mind I thought, why the hell would she willingly post information about herself on the internet like that, that’s stupid.
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Ryerson MDM Social Media Storytelling

Every Business Need to Develop a Culture of Storytelling on Social Media

“I was in primary school, and we had a school trip. You told me. Unfortunately, I couldn’t go because you couldn’t afford it. I understood the situation, so I didn’t make a fuss, but you saw how much I wanted to go. I told my friends I wouldn’t be there. I woke up the morning of the trip started doing my housework as usual, and you walked up to me and said. “Go bathe, you going on the school trip” and you handed me the money. I don’t know what miracle you worked, but this is one of many memories that I will cherish and appreciate as long as I live. Happy Mother’s day Janice Corion, thanks for always being there.”

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Ryerson MDM Social Media Storytelling

Social Media and Brand Storytelling- A Recipe for Online Awesomeness

In 4 months, I will be finished with my Master of Digital Media. I am currently working on my Major Research Paper. The topic for my research is “Analysis of Narrative-Driven Social Media Content Use Within Successful Social Media Campaigns Across Multiple Social Platforms to Develop a Campaign Strategy.” I am basically looking at how storytelling, in particular, transmedia storytelling, impacts the success of social media campaign in Non-Profit Organizations. My hypothesis in its simplest form is if you want to be successful on social media, ensure your content tells a story and reflects the overall narrative of your organization.

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Upcoming Projects

App Start Workshop- Social Media Marketing Workshop

On February 17th 2017, I will be hosting a Workshop on Social Media Marketing in Trinidad and Tobago. This workshop is hosted by Dingole Ltd and sponsored by the US Embassy in Port of Spain and the College of Science, Technology and Applied Arts of Trinidad and Tobago.

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