Tag Archives: social media

Business Start-Up Caribbean Entrepreneurs Grenada How They Did It-Series

Donnarieve Thomas Shares Her Story On Building A Successful Stationary Business In Grenville Grenada

Donnarieve Thomas

I believe the best way to bring out a lesson and illustrate something is to tell a story. That’s why I like telling stories, especially stories of people who are doing great things. It is my hope that someone will consume those stories and get inspired. Maybe they have been on the fence about an idea for a long time and reading about someone who was in the same place as them and overcame can be the impetus they need to move forward. That’s why I am committed to seeking out Caribbean people doing great things in my eyes and sharing their stories.

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Discipline Inspiration Motivation Social Media

Successful People Do Not Need Motivation; Successful People Needs Discipline

discipline is success

I know I am not the only one who goes to YouTube or another video platform and looks up motivational videos. Whether looking at Les Brown’s “you gotta be hungry” or something from Tony Robbins, even Eric Thomas- The Hip Hop Preacher. I get pumped when I listen to these motivational speakers. At the moment, I feel like I can achieve anything. But then, I go to sleep and wake and that Motivation wears off, and I get nothing done.

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Attention Digital Strategy Social Media Marketing Storytelling

You’re On Your Own Goldfish, Human Attention Span Isn’t Shrinking, It’s Evolving

Human attention

You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute. After posting a 3-minute video on my Facebook page, I remember someone messaging me to say that I should know better. That people are no longer interested in watching a three-minute video on Facebook. They told me that our attention span is shrinking, and the shorter the video, the better.

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Digital Strategy Social Media Social Media campaign Social Media Marketing

Here’s A Model For Designing Your Next Social Media Campaign.

designing a social media campaign

A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign.

The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery, Third-Party Resources, and Media Awareness. Below is a representation of the model.

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Caribbean Entrepreneurs Digital Advertising Digital Strategy Social Media Marketing

How Caribbean Brands Can Upgrade Their Digital Marketing Strategy With These 5 Key Channels for Paid Digital Advertising.

Digital advertising caribbean

One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars keeps growing. While this is the case in places like North America, I do not believe that Caribbean brands have fully taken advantage of the many opportunities that digital advertising offers.

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Digital Transformation Social Media Social Network

The Five Domains of Digital Transformation- Customer, Competition, Data, Innovation and Value

Digital strategy

Covid19 has forced many countries one can argue to undergo about ten years of digital transformation in one year. Something as basic as online learning, many countries, especially Small Developing States (SDI’s) in the Caribbean, have a hard time dealing with this. Both students and teachers alike are grossly underprepared for the “University of Zoom”. Then there is the over-focus on technology; we somewhat believe that digital transformation is all about the new technologies available to make life easier for all of us, however, it is much more than that. In the “Digital Transformation Playbook,” Professor David Rogers wrote that digital transformation is not about technology, but it is about strategy and a new way of thinking. He further went on to assert, that preparing for the digital age requires businesses and organizations to upgrade their strategic mindset more than their technology. Put simply, Digital transformation is about a shift in the mindset of the leadership of an organization.

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Caribbean Content Creation Facebook Grenada Social Media Social Media Marketing

Social Media Use In Grenada and the Opportunity for Grenadian Businesses

Social Media use in Grenada

Every day I get intrigued that social media has quickly become the default form of media in Grenada and the Caribbean. When I speak to my friends about societal issues, they say this first thing to me. I didn’t see that on Facebook, or they may say, let me go to Facebook to see what people are saying. No longer are people saying, let me wait to watch the news or read it in the papers. Therefore, I became interested to see which social media platforms Grenadians are most active on. 

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Caribbean Life Musician Social Media Marketing

How Bounty Killa and Beenie Man Won Social Media In Their VerzuzTV Battle and What Brands Can Learn

You are living under a social media rock if you are from the Caribbean, and by now, you haven’t seen or heard about the epic clash that took place last night between Dancehall legends, Beenie Man (@kingbeenieman) and Bounty Killa (@grunggaadzilla). This clash took place on Instagram Live and was streamed via Youtube. It was also the number 1 trending topic on Twitter Worldwide. Verzuz TV is a social-first entertainment platform delivering epic musical battles via Instagram Live championed by Swizz Beatz and Timberland.

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Facebook Social Media Marketing

Like It Or Not, You Are What You Post Online

“Don’t judge me by the things I post online; I can post whatever I want; it is not a reflection of who I am in real life.” That’s me paraphrasing something that someone posted on Facebook. Here’ a reality check for you. People will judge you based on what you post. I don’t care if you think its right or wrong; I don’t care if the things you post are not an accurate reflection of who you are. I can guarantee you that people will look at what you post as a true reflection of you.

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Facebook Social Media

Facebook Is About To Change In A Big Way and Here’s Everything You Need To Know

Facebook had a pretty rough year in 2018, the Cambridge Analytica scandal, Mark Zuckerberg being called to testify before the US Congress and among other issues that they had to deal with. So, it should come as no surprise to anyone that they are going to be making some significant changes in the months and years to come. Two weeks ago, Mark Zuckerberg published a note entitled “A Privacy-Focus Vision for Social Networking.”

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