by user | Sep 30, 2018 | Caribbean Entrepreneurs, Social Media, Social Media campaign
Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North...
by user | Sep 11, 2018 | Social Media, Social Media campaign, Storytelling
One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign. The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms...
by user | Sep 6, 2018 | Caribbean Entrepreneurs, Facebook, Social Media
I once had a client I started consulting with on his social media campaign. In particular, he was focused heavily on Facebook. Before I came on board, one of the things he was working on was setting up and growing his Facebook page. As a social media strategist, I do...
by user | Aug 16, 2018 | Entrepreneurship, Social Media, Storytelling
I have been consulting a lot with clients lately about their social media strategies and something over the past few weeks; something stood out to me. Lots of entrepreneurs do not understand some of the fundamentals of using Social Media for business. I never thought...
by user | Jul 16, 2018 | Featured, Social Media, Storytelling
As I look back on my life, I realized that at each stage I had some unique encounters that when put together with how I was able to come over helped shaped me into the person I am today. Today I want to share with you three of the most important lessons I learned in...